To gain an edge, web hosts can learn a lot from business owners in other industries. I recently had the opportunity to interview Andrew Schrage, co-owner of Money Crashers Personal Finance, to see how he works to make Money Crashers stand out from the crowd.
WHM: You’re definitely in a crowded market. Who are your biggest competitors?
AS: You’re right – we do face a lot of competition. Some of the other top personal finance blogs in our market include Get Rich Slowly, The Simple Dollar, Wise Bread, Daily Finance, and Consumerist.
WHM: So how have you managed to get an edge?
AS: While we do periodically check in on what the competition is doing, we focus more on identifying and implementing strategies for growth that work for us. We’re heavily involved in social media marketing, and we frequently contribute guest posts to other sites. We focus on producing high-quality content, and we never sacrifice quality for quantity. If we have to go a few days without posting anything because we need more time to devote to an article, we’ll do so. We have a team of dedicated writers, editors, and other staff members who all possess a strong desire to get ahead. Our compensation structure is based on performance, so the more our staff members contribute or their content does well with our readers, the more they’re compensated.